Caroline Cary - Raising Funds, Raising Hope - Wiltshire Character

PUBLISHED: 19:46 25 February 2010 | UPDATED: 16:40 20 February 2013

Caroline Cary - Raising Funds, Raising Hope - Wiltshire Character

Caroline Cary - Raising Funds, Raising Hope - Wiltshire Character

With a husband who is a senior officer in the British Army, Caroline Cary is passionate about providing long-term help and support not only for injured soldiers, but also for their families and the challenges they face

Caroline Cary - Wiltshire Character

Raising Funds, Raising Hope

With a husband who is a senior officer in the British Army, Caroline Cary is passionate about providing long-term help and support not only for injured soldiers, but also for their families and the challenges they face

Caroline Cary is Fundraising Consultant to the ABF The Soldiers Charity, and has set herself the ambitious brief to expand and develop its fundraising events with a goal to increase income from 70,000 a year to 250,000 by 2015. Caroline, who is a healthcare practitioner based near Salisbury, has moved 15 times in 20 years, runs her own business and has home-educated her three children. How has she become such a motivating force?
It was all very new to me, she recalls of her first posting overseas shortly after her marriage, and I found it immensely challenging as I really knew no one and went out there very raw. To begin with I felt very lonely but soon realised that I would have to work at it otherwise that would continue. Since that time I have always been involved with networking it is fun and the friendships you form can be amazing.
My father was a GP who became a medical specialist in occupational medicine, and through his teaching and influence I always had an interest in health and well-being, and was curious about new developments in every field. I qualified as a practitioner in Reiki, reflexology, EFT (Emotional Freedom Techniques) and therapeutic massage, and I still treat people in my own clinic today. And in 1999 I combined both my health interests and networking skills to build a successful marketing business both in the UK and internationally.
Five years ago Caroline was approached to take over an ABF The Soldiers Charity event, The Early Early Christmas Fair held at Tedworth House, and with her vision and energy she developed it from 11,000 to over 40,000 and has now been hired as a fundraising consultant to the ABF The Soldiers Charity.
The target of increasing the fundraising level from 70,000 to 250,000 within five years is a challenge she welcomes. In these recessionary times it may seem ambitious to aim for 400% increase, but I have always believed that high energy effectively applied will produce results. It takes building a good team combined with strong leadership, which then allows every member to develop. I have inherited the nucleus and now aim to make that team into a powerful force.
I was fortunate to grow up in a family that had high standards, and then my training at Prue Leiths Cookery School reinforced the habit of being well-organised, efficient, practical and disciplined, while still remaining creative. I went back to work at the college for a term and then set up my own catering business in London.
I love to see an idea take shape. Creating something new that adds value and becomes part of the future is both exciting and rewarding, and that is the way I approach my marketing endeavors. Her aims are simple: growth through innovation, with respect for tradition, leaving any business or organisation in a better shape than she found it.
Its not just about making money, said Caroline. Its about people wanting to take part and enjoying their work. I believe the secret to a successful event is that people have a great time and put it in their diary again for next year. It makes raising money very easy and satisfying for everyone.
I am passionate about the ABF The Soldiers Charity, because when your husband is serving you see what is really happening and the tragedies that come home from war. The Soldiers Charity is there for them not just for today but for their future needs. It is hard to understand how much difference a small piece of help can make to an injured soldiers life.
Lives can be destroyed by some of the injuries that our servicemen and women suffer, and demands on The Soldiers Charity are growing all the time. The need to help soldiers is going to increase over the coming years and The Soldiers Charity is determined to be there for all the soldiers and their dependants who need our help.
If you would like to make a donation please send a cheque made payable to The Army Benevolent Fund to: Col AL Moorby, The Army Benevolent Fund HQ Garrison Support Unit, Ward Barracks, Bulford Camp, Wiltshire, SP4 9NA. Or you can donate online at

Trooper Shines Story
Trooper Stephen Shine was injured in Iraq when the tank he was driving was hit by a roadside bomb. His left leg was blown off in the blast and he lost a large amount of muscle in his right calf. One of the big problems that Stephen had when he got back home was that he couldnt get into the shower. Just one of the day-to-day things that we all take for granted.
When Im not on duty I live with my parents. The biggest problem I had was that I was unable to use their shower and had to strip wash. The ABF gave us a grant so we could build an easy-access shower. It sounds like such a little thing but it really helps.

Sgt Paddy Caldwells story
As the Soldiers Charity, the ABF provides vital financial help to the heartbroken families of those lost and the hundreds of soldiers who have suffered psychological and physical injuries whilst serving their country. Sgt Paddy Caldwell is one of those soldiers.
Paddy, a Sergeant of the Third Battalion Parachute Regiment, was shot through the neck in Afghanistan in 2006. The bullet severely injured his spine leaving him paralysed, with limited muscle and nerve function from the neck down.
He made an impressive recovery, to the point where he was able to take a job in his Regiments Welfare Office, but he was going to need an adapted vehicle to get him to work. Col Stuart Tootal, DSO OBE, his commanding officer, called upon the ABF.
To see such a brave young soldier feel knocked back at his chances in life because of a lack of funds for necessary equipment was very disheartening, said Col Tootal. Approaching a charity for help is a big thing for anyone to do, so I decided to contact the ABF on Paddys behalf. They wasted no time in raising the funds and he now has the adapted vehicle he needs.
Ive come this far in my recovery and believe I can go a whole lot further, says Paddy. Having the adapted car has helped me beyond words, and made a massive difference to my everyday life. Its great to know that there is a fund out there able to help when you need it.


A+ South & South West

Newsletter Sign Up

Wiltshire Magazine regular newsletter
Sign up to receive our regular email newsletter

Our Privacy Policy

Subscribe or buy a mag today

subscription ad
subscription ad

Local Business Directory

Property Search