AS IF BY MAGIC... HARRY POTTER IN YOUR LOCAL VILLAGE HALL!

PUBLISHED: 00:16 11 January 2011 | UPDATED: 20:39 20 February 2013

AS IF BY MAGIC... HARRY POTTER IN YOUR LOCAL VILLAGE HALL!

AS IF BY MAGIC... HARRY POTTER IN YOUR LOCAL VILLAGE HALL!

WHITE HORSE PICTURES PROVIDES DIGITAL EQUIPMENT TO SCREEN THE LATEST POTTER BLOCKBUSTER IN MELKSHAM, MALMESBURY AND CALNE

AS IF BY MAGIC HARRY POTTER IN YOUR LOCAL VILLAGE HALL!
WHITE HORSE PICTURES PROVIDES DIGITAL EQUIPMENT TO SCREEN THE LATEST POTTER BLOCKBUSTER IN MELKSHAM, MALMESBURY AND CALNE


7 January 2011: Hey presto Harry Potter and the Deathly Hallows (Part 1) is hitting screens in three Moviola venues in Wiltshire thanks to digital projection equipment provided by White Horse Pictures, the innovative rural cinema pilot scheme.


Moviola Premiere venues Melksham Assembly Hall, Malmesbury Town Hall and Beversbrook Sports and Community Facility in Calne, will all host screenings of the hugely anticipated blockbuster, which local audiences would ordinarily have to either travel miles to the nearest multiplex to enjoy, or wait weeks to see on DVD in their local vicinity. This is thanks to top-of-the-range portable digital cinema standard projection equipment provided by the White Horse Pictures scheme, which is working with local partners Moviola to bring digital movies to the doorsteps of audiences.


Audiences will also be able to take their pick of a line-up that includes Mike Leighs highly acclaimed Another Year which screened In Competition at Cannes last year, The American starring George Clooney, and beautiful childrens animation The Secret of Kells. Each screening will be in excellent digital quality, with full surround sound.


Digital screenings in Moviola venues kicked off before Christmas in Malmesbury and Melksham with well received showings of Legends of the Guardians - The Owls of Gahoole, Julian Fellowess From Time to Time, and Helen Mirrens comedy action thriller Red. Beversbrook Sports and Community Facility in Calne is the latest venue to come on board the tour, with more venues due to join soon, including Tidworth and Larkhill army barracks.


The initiative has already purchased HD Blu-Ray kit to enhance the screening experience in the long-established 28 Moviola venues across the county, as well as local venues including the Arc Theatre in Trowbridge.


White Horse Pictures is funded by South West Screen, the UK Film Council and Wiltshire Council. It is delivered by a consortium led by South West Screen, and comprising rural cinema operator Moviola, Wiltshire Council, The Pound Arts Centre in Corsham, The Arc Theatre in Trowbridge, Wiltshire College, the South West Group of the BFFS (British Federation of Film Societies), Salisbury International Arts Festival and Screen South.


Caroline Norbury, Chief Executive Officer of South West Screen, said: Its clear to see the benefits of the equipment that White Horse Pictures has purchased when a massive hit movie like Harry Potter and the Deathly Hallows can reach local audiences in top digital quality so soon after its cinema release. Key to the success of this pilot are the partners we are working with. Moviola, with its extensive network of established and successful venues, has been instrumental in getting the pilot off the ground by operating the equipment in these three initial venues. We hope that as the New Year gets underway, local audiences of all ages will enjoy the new digital screenings on offer, and we look forward to new venues coming on board our digital circuit.


Phill Walkey of Moviola, said: "Moviola is delighted to be working with our Partners across Wiltshire and within South West Screen to further enhance opportunities for people in rural Wiltshire to enjoy cinema. Our region is at the leading edge of rural cinema and the Film Council's recognition of this through its funding of White Horse Pictures is allowing us to try out ideas and strategies that could revolutionise cinema-going in the UK."


Duncan Hames, MP for Chippenham, said: Its great to see local venues like Melksham Assembly Hall in my constituency hosting modern screenings with this excellent new equipment which I have now seen for myself. We all love going to the movies, and in these cold winter months these digital film screenings not only provide a unique experience for audiences both young and old, but also create valuable new opportunities for communities to connect with each other to enjoy shared experiences locally.


Visit the new White Horse Pictures website, www.whitehorsepictures.co.uk, where you can view details of films screening near you at venues across the county, as well as a personal video message from the Minister for Culture, Communications and Creative Industries, Ed Vaizey MP, welcoming the initiative, here.

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